Sustainability in the Fashion Industry: Consumer Attitudes and Corporate Responsibility

Abstract

The fashion industry, recognized for its significant environmental and social impacts, has increasingly turned its focus toward sustainability. As consumer attitudes shift towards environmental consciousness, companies are compelled to incorporate sustainable practices into their operations. This paper examines the relationship between consumer attitudes toward sustainability and corporate responsibility in the fashion industry. Through analyzing consumer preferences, trends in sustainable production, and the role of corporate responsibility, this research highlights the need for fashion brands to balance profitability with environmental and ethical practices. The paper also explores challenges faced by the industry in achieving sustainability goals and the future implications of consumer demand for ethical practices in fashion.