An Analysis of the Relationship Between Marketing Strategies and Consumer Trust in Luxury Brands

Abstract

This research paper examines the relationship between marketing strategies and consumer trust in luxury brands. The study explores how various marketing tactics—such as brand positioning, advertising, social media presence, and experiential marketing—impact consumer perceptions of trust. By analyzing consumer behavior in relation to luxury brands, this paper provides insights into how companies can leverage marketing strategies to build and maintain trust. The research also highlights the role of emotional connection, exclusivity, and authenticity in shaping consumer loyalty and trust in high-end brands.