The Influence of Corporate Social Responsibility on Brand Loyalty

Abstract

Corporate Social Responsibility (CSR) has become an integral part of modern business practices, influencing consumer behavior and brand perception. This paper examines the relationship between CSR and brand loyalty, exploring how a company's commitment to social, environmental, and ethical responsibilities impacts consumer attitudes and behavior. Drawing from recent research, the paper explores theoretical frameworks, empirical findings, and the implications for marketers aiming to foster strong brand loyalty through CSR initiatives.