The Intersection of Pop Culture and Politics in Contemporary Society

Authors

  • Devender Singh Author Author

Keywords:

Pop culture, politics, media representation, social media activism, celebrity influence, political ideologies, public opinion, political movements, media framing, political participation.

Abstract

In contemporary society, the intersection of popular culture and politics has become increasingly evident, with media, entertainment, and social movements playing pivotal roles in shaping public discourse. Popular culture, defined by mass-produced media such as film, television, music, and social media, intersects with political ideologies, policies, and public movements, influencing the way individuals engage with the political landscape. This paper explores the ways in which pop culture and politics interact, highlighting the impact of celebrity endorsements, media representation, and social media activism on political participation, identity formation, and societal values. By analyzing key examples and drawing on interdisciplinary theories, the paper argues that pop culture is not merely a reflection of politics, but a dynamic force that actively shapes political narratives and public opinion.

Author Biography

  • Devender Singh, Author

    Assistant Professor

Downloads

Published

2025-02-28

How to Cite

The Intersection of Pop Culture and Politics in Contemporary Society. (2025). Siddhanta’s International Journal of Cultural Studies, 1(1), 16-24. https://siddhantainternationalpublication.org/index.php/sijcs/article/view/46